This site is a working demonstration of the MariaCare stack: Google Ads for demand, WordPress as the owned hub, Salesforce as the system of record for leads, and the MariaCare CRM plugin tying the three together.
What happens when someone signs up
- A fan searches for their team and sees a Google Ads result for that team’s game-day alerts.
- They land on a team page like Alabama or Oregon. The click’s campaign, keyword and Google click ID (gclid) are captured in the browser and carried across the site.
- They fill in the form at the bottom of the page. The site sends the lead to Salesforce through Web-to-Lead with the team, conference, landing page and campaign details in the lead description.
- The lead is nurtured in Salesforce and, if it becomes a customer, that status is what MariaCare bills on.
- The MariaCare CRM plugin running on this WordPress site syncs Google Ads spend and clicks, imports the Salesforce leads, and attributes each lead and each customer back to the campaign that produced it.
About the data
Team, city, head coach and starting quarterback data cover all 138 FBS programs and were compiled on October 8, 2026 from public game recaps. Each team page links to its source. Alerts are a demonstration product and are not an official service of any school or conference.
Who built this
MariaCare Marketing Services runs pay-per-customer Google Ads campaigns. Learn more at maria.care.
This site is not affiliated with any university, athletic conference, or the NCAA. Team and conference names are used only to identify the teams being described.